DiverseCity Counts

DiverseCity Counts 2010

DiverseCity Counts is a three-year research project conducted by Ryerson’s Diversity Institute to study diversity in leadership in the Greater Toronto Area (GTA).

The research focuses on the municipalities with the highest proportions of visible minorities: Toronto, Mississauga, Brampton, Markham and Richmond Hill. Together they account for just under four million people or 72.5% of the GTA’s population, of which 49.5% are visible minorities.

  • NEW REPORT – Year 2 DiverseCity Counts
  • Downloads
  • Video Links
  • Media Coverage

Year 2 -DiverseCity Counts report

The second DiverseCity Counts report tracks 3,348 leaders across the corporate, public, elected, education and nonprofit sectors. Findings show that just 14% of leaders are visible minorities, up from last year’s 13.5%.

This year, researchers at the Diversity Institute at Ryerson University dug deeper into the data to better understand the extent to which some organizations have made diversity a priority. There is some encouraging news. They found that:

  • 21.9% of all the organizations examined have more than 20% of their leadership who are visible minorities;
  • 80% of university boards of governors and 83.3% of college boards of governors have more than 20% visible minorities; and
  • Most municipalities are represented by at least one representative who is a visible minority.

However, in other sectors, a majority of organizations have no visible minority representation at all. For example, 76.9% of corporate boards and 69.2% of corporate sector executive teams have no visible minorities. In the voluntary sector, 61.5% of charities and 80% of foundations have executive teams without any visible minorities.

They also took a special look at the news media that are most consumed by GTA residents. Media organizations are important institutions because they play a role in defining who is a leader in society and can shape the ambitions of those who wish to be leaders. As in the corporate sector generally, visible minorities are under-represented on boards and among senior executives of large media corporations.

The research also revealed that visible minorities are under-represented among columnists, experts and even stock background photographs in newspapers. Visible minorities are also under-represented as hosts, experts and in the background of stories on the supper time broadcast news.

Upcoming expert webinar

On September 8 at 12:00-1:00 p.m. EST, join Wendy Cukier, co-author of this year’s DiverseCity Counts report, to discuss diversity in leadership. To register, contact: [email protected].


Download the full 2010 DiverseCity Counts report.

Download the digest version of the report.

DiverseCity Counts Report – Summaries

  • Executive Summary
  • Conclusions and Implications

DiverseCity Counts Report – by sectors

  • Elected Officials
  • Public Sector Leaders
  • Corporate Sector Leaders
  • Voluntary Sector Leaders
  • Education Sector Leaders
  • Provincial and Municipal Agencies, Boards, and Commissions
  • Observations and New Findings
  • Diverse Leadership in the Media

In conversation with Jennifer Chan (DiverseCity Voices spokesperson)
Founder, Exhibit Change


June 10, 2010

  • Toronto Star: Visible minorities lag in corridors of power, report finds
  • Globe and Mail: Private sector lags public on hiring visible minorities: report
  • CBC: Few visible minority leaders in GTA: report

June 11, 2010

  • Canadian HR Reporter: Canada’s immigrant integration challenge

June 14, 2010

  • Globe and Mail: Canada’s immigrant integration challenge

June 18, 2010

  • Metro: Media rainbow is only one colour

For more information, please email [email protected].